Proposing Japan's nightlife that international tourists can safely enjoy
BIG ECHO × Daiichi Kosho Co., Ltd.
Interview
Details
Produced a video introducing 'Manners and How to Enjoy Japan's Nightlife' for foreign tourists. It provides detailed guidance in English on the 'otoshi' culture of Izakayas, how to enjoy 'bar hopping,' and how to spend time at karaoke. We visited the karaoke facility 'BIG ECHO,' which is equipped with English menus and can accommodate foreign guests, and introduced it as a safe spot to enjoy Japan's nightlife. The video has surpassed 2.2 million views and is highly regarded as a successful example of night entertainment PR targeting inbound travelers.
Japanese Nightlife Etiquette: 15 Things You Need to Know
https://www.youtube.com/watch?v=T37Dfc-3Keg
Release Date: 2024/06/11
Views: 2.25 million (as of August 2025)
Sponsored by: Daiichikosho Corporation, Suntory
Other Works
Proposing Japan's nightlife that international tourists can safely enjoy
BIG ECHO × Daiichi Kosho Co., Ltd.
Interview
Details
Produced a video introducing 'Manners and How to Enjoy Japan's Nightlife' for foreign tourists. It provides detailed guidance in English on the 'otoshi' culture of Izakayas, how to enjoy 'bar hopping,' and how to spend time at karaoke. We visited the karaoke facility 'BIG ECHO,' which is equipped with English menus and can accommodate foreign guests, and introduced it as a safe spot to enjoy Japan's nightlife. The video has surpassed 2.2 million views and is highly regarded as a successful example of night entertainment PR targeting inbound travelers.
Japanese Nightlife Etiquette: 15 Things You Need to Know
https://www.youtube.com/watch?v=T37Dfc-3Keg
Release Date: 2024/06/11
Views: 2.25 million (as of August 2025)
Sponsored by: Daiichikosho Corporation, Suntory
Other Works
Proposing Japan's nightlife that international tourists can safely enjoy
BIG ECHO × Daiichi Kosho Co., Ltd.
Interview
Details
Produced a video introducing 'Manners and How to Enjoy Japan's Nightlife' for foreign tourists. It provides detailed guidance in English on the 'otoshi' culture of Izakayas, how to enjoy 'bar hopping,' and how to spend time at karaoke. We visited the karaoke facility 'BIG ECHO,' which is equipped with English menus and can accommodate foreign guests, and introduced it as a safe spot to enjoy Japan's nightlife. The video has surpassed 2.2 million views and is highly regarded as a successful example of night entertainment PR targeting inbound travelers.
Japanese Nightlife Etiquette: 15 Things You Need to Know
https://www.youtube.com/watch?v=T37Dfc-3Keg
Release Date: 2024/06/11
Views: 2.25 million (as of August 2025)
Sponsored by: Daiichikosho Corporation, Suntory
Other Works